Logo redesign

2016

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Trojan Marketing Group

 2016

Illustrator

Trojan Marketing Group is USC's only student run digital marketing agency. We function as any other digital marketing agency would, serving a number of real world clients including the United Nations and the Los Angeles Police Department among others. Our original logo was created/outsourced from an unrelated design professional. While the original logo had some unique and compelling elements, I wanted to redesign our logo to exemplify our refinement and elegance, while still showcasing our modern an innovative thinking. Though there were several logo trials, our group of executive board members chose to go with the most simple and elegant logo of the lot. Since its redesign, the logo has been implemented in a number of promotional campaigns for TMG and has shown its versatility across mediums and media. 

Original Logo

Other logo trials

2016

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TMG promotional materials used with logo

2017

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